| The Loyalty Solution |
| The Problem
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The world is a busy place. People are frequently not living the quality of life they work so hard to enjoy. They work hard, but do not have the time to enjoy the fruits of their hard work. Look at the following example:
“How are you?”
- In the 80’s: “I’m good”
- Late 80’s: “I’m great!”
- Late 90’s: “BUSY!”
- TODAY: “EXTREMELY BUSY!”
Trend: The response to this everyday question used to be a state of mind, but has changed to a state of time, as everyone feverishly tries to manage and multi-task in their daily lives.
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The Solution
Introducing the Thirsty Muse Delegation Unit!
Life is hectic, and people are time starved! Wouldn’t life be simpler if we all had more time in the day?
Thirsty Muse is in the business of offering work/life balance solutions. In our opinion work/life balance would be much easier if we all had more time in the day. So we did something simple; we created a time currency and named it the Delegation Unit. In exchange for this time currency people can delegate the personal tasks that they do not have time or energy to complete themselves. They can delegate these tasks to a group of professional Personal Assistants, nationwide.
Your customers WANT this solution. Our Personal Assistant offering to TELUS' High Speed Internet customers generated 20.1 thousand page views on their Perks Page. That is the highest number of page views to date for any particular High Speed perk offered! Moral of the story? You do not need to convince people that they need more time.
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The Opportunity
What if you could provide a few extra hours a week to your customers? What would that do for business? How would customers express their gratitude for being given the gift of a life more simplified? Would they spend more money on your products and/or services? Recommend their friends to consider you over your competitors? It’s hard to measure with 100% certainty; however, it is hard to disagree with the fact that real customer loyalty is only driven when an emotional connection with the brand is developed.
As an organization, if you could provide your customers with the few additional hours per week that they dream of, it would certainly help them develop an emotional connection with your brand. Your organization would clearly set itself apart from competitors no matter how challenging the market.
The emotional connection that gets created is twofold: the customer feels relief from the stress of not having to do everything themselves, and gratitude that a service like Thirsty Muse finally exists.
The emotional connection that offering access to Thirsty Muse’s Personal Assistants will translate into an innovative customer attraction and retention tool, not to mention the impact it could have on your market share!
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